Our story

Trillions of pounds in value are locked up in UK homes, while at the same time, homeowners still rely on expensive consumer loans, credit cards, or overdrafts. The inflexible and archaic secured products are simply not serving customer needs for flexibility and affordability. With our experience in real estate, finance and technology, Selina is bringing together the best from different worlds to offer customers a next-generation financing option – a product that is as flexible as a current account, as affordable as a mortgage, and as easy to apply for as a consumer loan.

Our mission

As a digital consumer lender, we provide flexible and affordable financing by unlocking our customer’s home equity.