For intermediaries only

Access regulated lending with Advice +

Our Advice+ channel is specifically designed to give commercial finance brokers access to regulated lending. Our unique product offering can help your clients unlock the equity they have built up in their homes, for personal or business use.

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Stay up to date with our resources and guides

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New minimum loan size of £10k
We’ve made it even easier to apply for a loan so you can present Selina Finance to more clients.
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Lowered barrier to entry
We’re ignoring all previously resolved CCJs and Defaults, as well as those under £500.
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Relaxed Affordability Criteria
Increased the DTI threshold to 55%.

Updated November 2024

Advice+ product guide

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New to Advice+?

Advice+ is our dedicated platform for commercial finance brokers who do not have full mortgage permissions to refer clients for regulated first and second charge consumer mortgages. We handle the entire process—from affordability checks to compliance—ensuring clients receive the most suitable lending solution.

Your clients’ get expert advice from a dedicated advisor and you can earn up to 3% commission on completed referrals.

Perfectly suited for borrowers who derive their income...

As a business owner
As a sole trader
As a  limited partnership

Why choose Advice +?

Earn up to 3% Broker Fee
Get paid on any successful referrals
Peace of mind with dedicated support

Give your clients access to our best in class products

The most flexible option

Selina HELOC

First to the UK market, a HELOC (Home Equity Line Of Credit) is a low interest credit facility secured against your client's property.

As it it is a line of credit, they will only ever pay interest on the funds they draw down and they will have the peace of mind that there is more should they need it.

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Flexibly draw and repay
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No early repayment fees
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Get all your funds on day one

Selina Homeowner Loan

With a Selina Homeowner Loan, your client gets one set amount, secured against their property.

It could be the most suitable option if they need the borrowing in one go.

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Fixed amount
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Fast process
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Trusted by brokers

We love quick wins

We’re proud of our market leading SLA’s and the impact they have on your business and what they mean for your clients

Debt consolidation and home improvement loan: Our underwriting team delivered a perfect pack with no additional requirements, proceeding swiftly to offer.

£54k loan amount
Offered in 3 hours
Funded in 24 hours

Buy to let purchase loan A broker’s client relied solely on rental income, requiring a single-year tax assessment. Our flexible criteria excluded prior years and BTL mortgages, enabling a swift loan offer.

£495k loan amount
Back to broker in 3 hours
Offered in 22 hours

Debt consolidation and home improvement loan: Their client sought a swift solution for a £379,990 debt consolidation loan. Our efficient service delivered a day-one update in just 76 minutes, with the loan offered within 22 hours.

£380k loan amount
Day one update in 1.5 hours
Offered in 22 hours

HELOC for School fees: Their client sought to spread school fee payments into manageable chunks. We provided a 42-minute day-one update and delivered the loan offer in under 48 hours for a seamless process.

Flexible HELOC
Day one update in 42 mins
Offered in 48 hours

Get to know your Advice+ partner

Leon Griffiths

Leon Griffiths

Partnerships lead

Leon looks after all of our Advice+ referrals and is on hand to onboard, advise and answer any questions you may have.

Your questions, answered

Who can use the Advice + channel?
What is the process for referring a client through Advice+?
What is a Home Equity Line of Credit (HELOC)?
What are the broker fees, and how are they paid?
How does Selina assess affordability in Advice+ cases?

What people say about Selina Finance

Refer a client to Advice+

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Please note that once submitted, any desired changes to your fee on this case must be communicated via email to your Partner Manager.

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Case notes

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